This unique report is patterned on the Dupont Model.  It relates major activities within the firm through a cascading set of financial ratios to show how Return on Investment was ultimately reached during the last fiscal year.  Each financial ratio (shown with green underlines) conceals a hidden pop-up diagnostics routine that relates the firm's performance to industry standards.  The performance being measured is briefly explained and ways of improving that performance are suggested. An sample pop-up is shown below for the Return on Equity for this firm.